Oct 27, 2020
Hello, and welcome to episode 154 of the Executive Protection and Secure Transportation podcast, sponsored by the International Security Driver Association. I’m your host Larry Snow.
The topic of this week’s episode – we are getting back to the basics of the business of executive protection. The business of EP is so important but very often is overlooked as an afterthought. EP training providers teach hard skills, but very few focus on business and marketing. So, in today’s episode, we’ll be playing for you a snippet from the course Social Media Basics for Protection Professionals. The course was developed by yours truly. The 3-hour course comprises six parts with various topics: defining your brand, social media profiles, and opportunities to social media marketing, marketing funnels, advertising, social media tools, and metrics.
Why did I create this course? It doesn’t matter if you are a subcontractor or a large security business; social media is an essential piece of your business marketing strategy. I created this basics course to help EP/Secure transportation providers/security companies be successful with their social media efforts by using it effectively.
Social platforms help you connect with your customers, increase awareness about your brand, and boost leads and sales. Social media is one of the most significant marketing elements for establishing your brand. You and your business need to be having conversations on these channels. Now, your specific market may not be entirely on social platforms. Still, the people who you might hire, your competition, perhaps your future business opportunities are. Or you are looking to find your tribe, like-minded individuals who can support what you do, and vice versa.
We all know word of mouth in this business has an enormous impact. Getting information out or from a trusted source about someone or something is really how the EP business runs. Using social media effectively is word of mouth on steroids, a considerable amplification. Of course, if word of mouth is about you and your company, and you’re not on social networks, you can’t control or defend what people are saying about you.
This snippet is from Part one – Before you start on social media where I talk about the importance of defining your brand, market, and business goals.
If you’d like more information on course availability, please contact me at larry@larrysnow.me.
The price for the course $299 – ISDA members receive a substantial discount.
That’s it for this week. I hope you will join us next week for another episode of the EPST podcast. Show notes for this episode are available at the SecurityDriver.Com website. Be sure to subscribe to the podcast on Apple, Google, and any podcast apps.
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If you’ve enjoyed this EPST podcast episode, we invite you to check out the International Security Driver Association. The ISDA is a valuable resource for all practitioners working in the protection profession. We offer benchmark educational, networking, and marketing programs—access to the encyclopedia of executive protection and secure transportation – The ISDA knowledge center. The knowledge shared encompasses a wide range of EP and ST focused topics with resources, information, and metrics.
For more information on all of the member benefits, head over to https://isdacenter.org.